Novalja Urban Development Study
project, Novalja, 2014.

Novalja urban development study deals with the whole western part of the Pag island, the area of City of Novalja. Because of its different spatial characteristics, this big area has been divided in six different thematic spatial zones: Lun peninsula, Old Novalja bay, Novalja Field, City of Novalja, Pag bay and the so-called Lunar landscape. Each zone is specific with its geographical characteristics, traditional use of space, resources and potentials. That is what defined the specific approach in planning of further development of each zone. Natural features and the landscape, existence of the traditional agriculture, pastures and millennial olive groves all have great potential and they are starting points for the planning of long term sustainable development.
The study examines main objectives and strategies of the municipality, and the ways in which they can be implemented into the space. From the beginning, the inclusion of local population and citizens was key. Their needs and possibilities were studied and further developed in detail on multiple workshops in cooperation with the Institute for Tourism.
The result of the study is a set of project proposals that are the product of a comprehensive debate on the development in the subject area. A uniform and thoughtful development of infrastructure (roads, boating/marine, pedestrian...) and economy (tourism, agriculture, fishing...), while protecting natural specifics, the planned development strives to sustainability of that part of the island. Realistic scenarios are proposed through a series of project proposals and interventions in space for every zone. The concept simultaneously promotes economic growth, preservation of natural resources, increase of the quality of life of the local population and the expansion of the tourist offer through the implementation of a series of locally oriented projects, based on three basic points: construction of tourist infrastructure in the landscape, dispersion and diversification of accommodation, economic development through local educational centers.

PROJECT NAME Novalja Urban Development Study

PROJECT NO 230

PROGRAM public, hospitality

STATUS project

PROJECT 2014-2014

LOCATION Croatia, Novalja

CLIENT City of Novalja

AUTHOR 3LHD

COAUTHOR Institut za turizam

PROJECT TEAM Saša Begović, Marko Dabrović, Tatjana Grozdanić Begović, Silvije Novak, Irena Mažer Hranuelli, Ivo Kunst, Neda Telišman-Košuta, Neven Ivandić, Zoran Klarić, Jasenka Kranjčević, Iva Peručić, Tomislav Soldo, Matea Antunica, Mateja Nosil

PHOTOGRAPHY Novena